Business life insurance protects your company, your partners, and your key people — so the business continues even when the unthinkable happens.
Three distinct business scenarios. Three life insurance strategies that address each one.
Protect revenue when a critical person dies
Pre-fund the buyout when a partner dies
Reward key executives with tax-advantaged life insurance
We review your business structure, ownership, key person roles, outstanding loans, and succession goals. We identify the vulnerabilities that insurance must address.
We recommend the right combination: key person coverage, buy-sell funding, executive bonus, or a multi-strategy approach — with carrier recommendations and premium projections.
Your application is submitted and underwritten. For business policies, we coordinate corporate resolutions, consent forms, and business financials as required by the carrier.
Business valuations change. Key people evolve. We review coverage annually to ensure your protection keeps pace with your growth — and adjust when ownership or roles shift.
Most business owners assume their business is protected — until they check. Walk through these questions. Every "no" represents an uninsured gap in your business continuity plan.
Schedule a Business Insurance Review →Key person insurance is a life insurance policy owned by a business on a critical employee or owner. The business pays the premiums and receives the death benefit. It protects against revenue loss, loan defaults, and operational disruption when a key individual dies. Any person whose loss would significantly impact revenue or operations qualifies.
A buy-sell agreement is a legal contract between business partners that dictates what happens to ownership when a partner dies. Life insurance funds the buyout — meaning the surviving partner(s) receive the death benefit and use it to purchase the deceased's ownership stake from their estate. Without life insurance, this funding must come from personal savings, loans, or business assets.
Yes. Under IRC Section 162, a business can deduct the bonus paid to fund an executive's life insurance as a reasonable business expense. The executive includes the bonus in their taxable income, but the policy's cash value and death benefit typically more than offset this. Consult your CPA for your specific situation.
A common rule of thumb: 5–10x the key person's annual compensation, or an amount equal to the revenue attributable to them. For business owners, coverage often equals the business valuation or the outstanding business loans they've personally guaranteed.
Business life insurance strategies are complex. Our licensed advisors specialize in Texas business cases and will design a plan around your specific structure.